The dream of a perfect lawn with little or no maintenance is as close as your nearest Lowe‘s home improvement store. For several years now SYNLawn, Lowe‘s and myself have been deeply involved in the development and marketing of a new “artificial grass” product category. The consciousness of the consumer to become more “green” has led to the expansion of SYNLawn’s presence from approximately 40 stores in the South-West to well over 500 stores throughout the United States.
About 355 stores will offer special order service kiosks at which customers can order custom-cut pieces for specific projects. Lowe‘s stores in 120 locations will offer pre-cut stock rolls of SYNLawn‘s realistic synthetic turf. In addition, 160 locations will offer installation services for customers who need a helping hand.