NEW website for SYNLawnGOLF.com. SYNLawn GOLF is a subsidiary of SYNLawn — creators of artificial lawn and landscape grass. Among SYNLawn’s artificial turf product offerings, the company also manufacturers synthetic putting greens putting greens so realistic, it’s like playing on the natural turf (without the divots of course).
The RE-LAUNCH of SYNLawnGOLF.com came to fruition as one part of the marketing support effort for SYNLawn Golf’s launch of their new Portable Practice Products. Backed using research and development by golf guru Dave Pelz, these products are like having your very own pro-quality putting green or practice mat in your home, office or just about anywhere there is a hard surface.
Behind-the-scenes, a complete overhaul of the back-end framework was performed converting the old site from CodeIgnitor, entirely to WordPress. To handle the online sales of these new practice products, the WordPress plug-in Shopp was implemented, a first for SYNLawn. This re-launch marks the first of many proposed site conversions to WordPress for SYNLawn as well as their parent and sister companies moving towards the future.
In addition to the development of the SYNLawnGOLF website, several supporting materials were also created, including templates for print media needs, sales and marketing support items, all the way down to the finished product packaging labels. These new Portable Practice Products make great gifts for golfers of all ages.