Resume for Matthew S. Wagner

Profile

A dynamic and forward-thinking director, manager, and developer with an extensive background in creative digital marketing and design. Passionate about crafting compelling brand narratives through expert visual communication, storytelling, and digital strategy. With deep expertise in both traditional and online marketing, coupled with advanced proficiency in modern development technologies, delivers innovative solutions that elevate brand presence and drive measurable success.

Recent Experience

DIGITAL MARKETING SPECIALIST, SYNLAWN / SPORT GROUP / SYNTHETIC TURF RESOURCES CORP., DALTON, GA - JAN 2011 - CURRENT

A seasoned professional with over 19 years of experience with the SYNLawn brand, a pioneering leader in commercial and residential artificial turf, custom golf putting greens, and sustainable landscape solutions. As an integral member of the original sales and marketing team, my career has encompassed diverse roles, including my current role as Digital Marketing Specialist, Brand Manager, Web Strategist, Designer, Developer, and Customer Engagement Manager. Beyond these roles, I have served as the brand curator, custodian, and resident historian, shaping and preserving the company's identity. Today, SYNLawn stands as the global leader in environmentally responsible artificial grass and sustainable plant-based surfacing solutions, expanding its reach with manufacturing facilities in the Asia-Pacific, Germany, and Dalton, Georgia, USA.

CONSULTANT, CASSELBERRY, FL - JAN 2010 - DEC 2010

As a contract marketing consultant, I was entrusted with executing strategic marketing initiatives for Synthetic Turf Resources (STR), the parent company behind globally recognized brands SYNLawn, AstroTurf, Rekortan, and Laykold. My role involved developing and implementing marketing strategies that enhanced brand positioning and market presence. Following STR's internal restructuring, I transitioned to join the new SYNLawn corporate team, where I took on a diverse set of responsibilities, including Brand Management, Marketing Direction, Graphic Design, and Web Development. In this capacity, I played a pivotal role in shaping the brand's visual identity, digital strategy, and overall marketing direction.

PROJECT MANAGER, PAGE12.COM, INC., SANFORD, FL — APRIL 2006 - DEC 2009

A full-service marketing firm delivering innovative web development, digital applications, graphic design, and creative marketing strategies while also supporting sales and operational growth for businesses of all sizes. With a strong focus on advancing the SYNLawn brand, the company served as a trusted partner for both startups and established organizations, including Washinton Mutual Bank and Dolly Parton's Dollywood. In my role as a central figure within the team, I was relied upon to drive execution, troubleshoot challenges, and ensure the successful realization of business objectives.

MARKETING SPECIALIST, SYNLAWN, ORLANDO, FL — DECEMBER 2005 - DECEMBER 2006

As a pioneer in the synthetic turf industry, I played a fundamental role in shaping and establishing the artificial lawn and landscape industry from the ground up. My work as a graphic designer, web developer, and copywriter was instrumental in creating the brand identity, messaging, and digital presence that not only defined a company but set the foundation for an entire industry. Through innovative design, compelling storytelling, and strategic marketing, I helped introduce and solidify synthetic turf as a trusted solution for residential, commercial, pet-friendly, and specialty applications, driving the industry's growth and evolution.

GRAPHIC DESIGNER, DIXON TICONDEROGA CO., HEATHROW, FL — JUNE 2002 - SEPTEMBER 2005

As a Graphic Artist, Marketing Support Specialist, and Web Designer for Dixon Ticonderoga, a globally recognized brand in educational and art supplies, best known for the iconic Yellow No. 2 Pencil. During my tenure, I led a full-scale redesign of product branding and packaging, modernizing the company's visual identity and strengthening its presence in retail, e-commerce, and educational markets. My innovative design solutions not only enhanced brand recognition but continue to be utilized in stores throughout North America and beyond, reflecting the lasting impact of my work.

Skills

Artist — Designer — Director — Manager — Marketeer
A creative professional with a passion for visual storytelling, I have cultivated a diverse skill set across multiple industries, including consumer, education, landscape, and sports sectors. My expertise spans branding, marketing, SEO, web development, and graphic design, seamlessly integrating traditional and digital marketing strategies to drive lead generation, brand awareness, customer engagement and growth.

Referrals

Salary requirements and professional references available upon request.

Related Experience

Adobe Creative Cloud, Adobe Creative Suite, Advertising, Advertising Management, Content Creation, Content Delivery Networks, Copy Editing, Digital Asset Management, Digital Marketing Specialist, Email Marketing, Google AdWords, Google Analytics Certified, Graphic Arts, Graphic Design, Marketing, Marketing Analysis, Marketing Analytics, Marketing Automation, Marketing Strategy, Microsoft Office 365, Online Advertising, Pay Per Click, Payment Gateway, Search Engine Marketing, Search Engine Optimization, SEO, SEO Copywriting, Social Marketing, Social Media Advertising, Social Media Campaigns, Social Media Marketing, Web Design, Web Development, Web Development Tools, WooCommerce, WordPress, Written Communication